Key Customers must be called on directly in order to assure your brand's mission and benefits to the retailer are successfully presented.

Brokers will execute retail shelf-reset and ongoing sku management (promotional offers, etc.) but the "sales culture" is dying in brokerage industry as retailers demand more store level services from them.

Brokers are also responsible for "category planning" and often must choose to de-emphasize your brand so that another gets better shelf position and promotional support.

JFC Market Management, Inc. will develop and present YOUR brand's message to key customers and manage through the category planning process to ensure the best possible results

Key Benefits

• All key customers are presented directly on behalf of the client.

• Sales presentations are customized by account, market, class of trade and category positioning needs.

• Follow up is done directly with the customer's category management personnel.
  

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